The House I Live By Eugene Jarecki - 989 Words

â€Å"In order to fight and defeat this enemy, it is necessary to wage a new, all-out offensive,† declares President Nixon during a 1971 press conference, which the press immediately designates the â€Å"war on drugs†. The House I Live In is a superb film detailing Eugene Jarecki’s journey on an in-depth and all-encompassing view of the war on drugs, and the immense destruction left in its wake. It is necessary to gain a better understanding of how the war on drugs is significant to a 40-year class based destruction, failure of existing drug policies and drug elimination, and the ways fear plays a starring role in the genesis of drug’s criminalization. Eugene Jarecki opens the film by introducing us to Nannie Jeter, who worked for Jarecki’s family as he grew up. She describes the impact that losing her son to drugs has, as well as, other members of her family with comparable losses. This impetus gives Jarecki the motivation he needs to discover why America’s 40-year long â€Å"war on drugs† is a complete failure. Jarecki shows its beginnings with Nixon declaring drugs to be â€Å"public enemy number one† in 1971. Then, as Reagan creates legislation requiring judges to sentence offenders with mandatory minimums (which are anything but minimum in length). Jarecki interviews people from across-the-board, including a prison guard, doctor, a US federal judge, police officers, prisoners, addicts, drug dealers, family members of the convicted, and professors to get their view on it all. AllShow MoreRelatedThe House I Live By Eugene Jarecki s The New Jim Crow1188 Words   |  5 PagesMany Americans live with th e idea that the days of racism are far behind us; however, the film The House I Live In, directed by Eugene Jarecki s, and the book The New Jim Crow, by Michelle Alexander, state otherwise. Although the United States holds five percent of the world’s population, it is responsible for a fourth of the world’s prisoners. More than the majority of these prisoners are of color. (Jarecki 2012; Alexander 2012, 189) Therefore, the statistics contradict the U.S.’s long-held idealRead MoreStranger with a Camera and The House I Live In 1432 Words   |  6 Pagesdocumentarian can be close to a subject, but also possess characteristics or traits that make them distant from the topic in question (Coles, 1998). Such is the case with the directors of both Stranger with a Camera and The House I Live In. Due to their own location, both Eugene Jarecki and Elizabeth Barret exhibit characteristics that make them fall into the insider/outsider roles as directors. Robert Coles define s location by stating, â€Å"We notice what we notice because of who we are† (Coles, 1998, p.Read More`` The House I Live ``1921 Words   |  8 Pagesthan ever. Historically, certain drugs that are illegal today were commonly used in America. In the 1800s, drug addiction was looked at as a public health issue, whereas today it’s treated like a violent crime (The House I Live In). Eugene Jarecki, author and director of â€Å"The House I Live In†, argues that the War on Drugs is not only ineffective, but instead of treating drug addiction, it has increased drug abuse. This eventually, triggered the government to create a law enforcement that feeds mainlyRead MoreThe War On Drugs And Drug Abuse Resistance Education947 Words   |  4 PagesSocieties all around the world are culturally infused and, in many ways, defined by the â€Å"War on Drugs†. So, a question I had always wondered ever since I had begun D.A.R.E (Drug Abuse Resistance Education) in element ary school was how can such a war be won? President Nixon declaration of war on drugs during his presidency in 1971, sparked mass incarcerations for those deemed unfit for society through the possession, use, or dealing of illegal substances such as heroin, cocaine, etc. Between 1980Read MoreThe House I Live In Movie Analysis1862 Words   |  8 Pagesdrugs; it is not some foreign affair like the media tends to focus on with Mexico. Nixon stated that at the time of his speech, what was implemented to control drug abuse was not working†¦Ã¢â‚¬Å"The problem has assumed the dimensions of a national emergency. I intend to take every step necessary to deal with this emergency, including asking the Congress for an amendment to my 1972 budget to provide an additional $155 million to carry out these steps. This will provide a total of $371 million for programs toRead MoreSummary Of The House That I Live 1173 Words   |  5 Pagesthinking the same things: YES, No lecture/writing and or ‘I’m going back to sleep’. But on October 21-26, I watched a documentary entitled: The House That I Live In. Just like the others, pretty much assumed that this was going to put me to sleep, considering I had a heavy breakfast (as usual). Ironically it was the complete opposite. What I saw instead compelled me to write this overview of how I feel. History 50 and Philosophy 76 are two different subjects, yet on these two days, someh0w these topicsRead MoreThe Laws Enforced By Police Have Multiple Effects On The Citizens1535 Words   |  7 Pagesthe more severe ones. This creates an effect on citizens that manipulates their minds and emotions. The criminals become easier to pick out of the crowd and revert to a life of crime rather than back into society as honest citizens. People in society live in fear of whether they did or are going to do something wrong or not and of the criminals who come back into society. In some cases, physical violence is the result of a confrontation between an officer and a criminal. Police enforcement tactics impairRead MoreHow Successful Is The War On Drugs? Essay1001 Words   |  5 Pagesdrugs has maintained an accumulation of prohibitions on illegal drugs and mandatory minimum sentencing strategies for drug offenders. Incarceration rates have also increased due to the increase of laws against illegal drugs. In Eugene Jarecki’s film, The House I Live In, Jarecki states that the penalties for crack users were harsher than penalties for regular cocaine users. This suggests that penalties are more of a double standard theory. The â€Å"War on Drugs† is more of a failure that places restrictionsRead MoreThe House I Live By President Nixon1186 Words   |  5 Pages In the beginning of the documentary, The House I Live In, President Nixon gives a speech declaring, â€Å"America’s public enemy number one in the United States is drug abuse. In order to fight and defeat this enemy, it is necessary to wage a new, all-out offensive† In 1971, this speech made Preside Nixon the first president to ever declare a â€Å"war on drugs† in America. He fought by battling, both the supply and demand for drugs. Karst J. Besteman (1989) describes this â€Å"war† as a â€Å"strong initiative againstRead MoreMass Incarceration : The United States1628 Wo rds   |  7 Pagescreated to underwrite home loans after the stock market and housing market crash during the Great Depression. The FHA had strict lending standards which determined which kinds of properties it would approve mortgages for. The FHA not only appraised houses for physical quality but also on location (racial and ethnic composition of the neighborhood). The FHA had color-coded maps indicating the level of security for real estate investments in 239 American cities. The maps developed by the Home Owner’s

Analysis Of Ain t No Makin It By Jay Macleod - 1277 Words

Race to the Bottom: How Obama’s â€Å"Race to the Top† Initiative Will Damage the Lower Class and Minorities Sean Reardon of the Center for Education Policy Analysis wrote, â€Å"If we do not find ways to reduce the growing inequality in education outcomes – between the rich and the poor – schools will no longer be the great equalizer we want them to be.† President Obama’s â€Å"Race to the Top† policy will perpetuate race and class inequality in America’s education system. Low-income students as a group already have poorer academic performance, grade point averages and standardized test scores, than higher-income students. In â€Å"Ain’t No Makin It,† author Jay Macleod depicts the Adjustment Class taught by Jimmy Sullivan as an example of how â€Å"culturally responsive pedagogy† can motivate students academically while helping them maintain their street identities. The Obama Administration’s 2009, Race to the Top competition has been greatly damaging to lower income schools around the country, by enforcing policies t hat making it much less likely that students will have minority teachers with shared backgrounds like Jimmy Sullivan. Obama’s â€Å"Race to the Top† policy would destroy the greatest asset of the Adjustment Class, a teacher who the students respect and enables the preservation of their street identities. When the Hallway Hangers struggled in school, they attributed their failure to individual inadequacies, rather than a failed system. This is because they, like many lower classShow MoreRelatedAnalysis Of Jay Macleod s `` Ain t No Makin And The Brothers 1234 Words   |  5 Pagesa similar dream was carried over by the â€Å"Brothers.† In Ain’t No Makin’ It, Jay Macleod conducts a longitudinal study on two groups of teen boys in a low income housing project, Clarendon Heights, near Boston, Massachusetts. The study consists of the â€Å"Hallway Hangers† and the â€Å"Brothers†; the Hangers mainly composed of all white boys and the latter of black boys. Although both groups have roots from the same economic background, Macleod display how class inequal ity, generational immobility, and poverty

Language of Trade International Commerce Terms - 2060 Words

Running head: Language of Trade Language of Trade: International Commerce Terms International Logistics Management, TLMT 342 Professor February 21, 2010 Abstract International Trade has been a long standing practice between foreign nationals. Countries require commodities or goods from other countries for their needs. They in turn provide the reciprocal thus enhancing the countries development and economics. Because of the cultural and foreign business barriers, countries have to communicate effectively. Canada, China and Japan are the United States major trade partners. If a shipping problem or damage to goods occurs in route to the United States from one of these countries responsibility has to be†¦show more content†¦There are 13 Incoterms that are used to minimize the uncertainties that are associated with international trade from different countries. The terms are further divided into four groups, E, F, C and D. The Groups designate the first letter of the Incoterm and the specifics of their associated terms. There is only one term assigned to Group E, Departure Incoterms; Ex-Works (EXW). EXW is when the seller accepts responsibility to ensure goods are available at the buyer s location and the buyer accepts responsibility of the charges. The simplest of Incoterms, EXW renders all costs and risks involved in transporting goods from the seller s location to the buyer; the seller has minimum obligation and responsibilities. The seller is responsible for packing goods but not responsible for loading the goods on the pre-arranged vehicle that is provided by the buyer. The buyer bears all expenses involved to transport goods from the exporter’s location to the importer’s destination. However, the terms of EXW are negotiable by both parties. An amendment to the applicable Incoterm, a variant, can be applied to modify the importer or exporter’s responsibilities or for special contractual terms (Guru, 2004). In the event if a seller wants to sustain a competitive advantage against competitors, the seller can agree to accept responsibility for loading the goods and accept any associated risksShow MoreRelatedLectures and Reading for My Class, Incoterms923 Words   |  4 Pagesreadings for Professorâ€℠¢s International Trade Operations class during the preceding month, I have, as before, acquired a great deal of knowledge regarding the in’s and out’s of international business. I found the lectures and readings on Incoterms to be of particular interest. As a bilingual and bicultural individual who was privileged enough to learn two languages and maintain my understanding of both Japanese and English well into my adult years, I have often wondered how language barriers may haveRead MoreEffect of Culture in International Business Essay1492 Words   |  6 PagesIntroduction Culture is an important part of International Business. Culture is defining the collection of values, beliefs, behaviours, customs and attitudes of the member in the society. Culture is the behaviour that people act in the community. The characteristic of culture is also reflects learned behaviour that is transmitted from one member to another in society. There are also basic elements cultures such as social structure, language and religious. So the foreigner who wants to operateRead MoreBusiness Decisions Of Imports And Exports The First Step1313 Words   |  6 Pagescannot. For example, the United States is known for the production of natural gas whereas Japan is known for the production of electronics. An advantage of export is for market expansion however there are disadvantages of export such as trade regulations and language barriers. Importing allows for low prices and high quality products. Unfortunately, these advantages can lead to job loss in the United States. In my Global Business class, I researched markets to enter as a global entrepreneur thatRead MoreEssay on Different Types of English Spoken Throughout the World1038 Words   |  5 PagesLanguage is an apparatus enabling people to interact with each other (Wright, 1999). Education, trade and economics all contribute to the development of a language, being globally recognised. Linguistics enables individuals to learn, teach and to develop their own unique dialect that would help them to communicate with people. Due to globalization, English is the only global language used internationally for economic, political and business reasons and no other languages can compete against it dueRead MoreItaly : A Country Of Forward Fashion Industry And Exotic Cars1431 Words   |  6 Pagessince June 1946 with 20 regions (KEY FACTS AND OVERVIEW, 2007, p.4). In addition, the COUNTRY REPORT (2014) states that the risk factors in politics, economy, tax and operational are moderate (p.1). a) Geographic and historical data regarding international business Italy is in southern Europe; it consists of a mountainous peninsula and includes the islands of Sicily, Sardinia and 70 other small islands (Italy Facts, n.d.). Italy borders the countries, France, Switzerland, Austria, and SloveniaRead MoreE-Commerce: Pros and Cons of Taking the Clothing Store Online1535 Words   |  6 PagesInternet. In this text, I discuss a number of issues arising out of my resolve to engage in e-Commerce as the owner of a small clothing store along the Jersey Shore boardwalk. Pros and Cons of Taking the Clothing Store Online According to Schniederjans Cao (2002), e-Commerce is the exchange transactions which take place over the Internet primarily using digital technology. Basically, e-Commerce has in the recent past benefited greatly from recent developments in technology including the establishmentsRead MoreDeveloping Economic Initiatives During The United States880 Words   |  4 Pagespromoted recycling petro-dollars to the U.S through Saudi investment in industrial expansion and infrastructure. When Roosevelt left office, Carter and Reagan attempted to strengthen the relationship by supporting anticommunist causes (Bahgat, 2003). Trade Relationships between 1991 and 2000 The shared anti-communist interests that shaped the United States –Saudi Arabia relations were eliminated after the end of the cold war. The interests to prevent conflict through threats to the political status ofRead MoreGlobalization Means Underaken Entirely805 Words   |  3 Pages1. Defining Globalization: The term Globalization in origin came from the word ‘global’. In different languages there are different meanings for the word global. Meydan Larousse defined the term global as ‘’undertaken entirely’’ and this meaning was attributed to the word global by western languages. In French this term means ‘’homogeneity’’. Henceforth the word means both â€Å"entirety† and â€Å"homogeneity†. Here are various ideas on the first usage of the word globalization with its modern meaning. AnRead MoreMultinational Corporations1681 Words   |  7 PagesQuestion 1: As Multinational Corporations (MNCs) have become a growing force in world trade they have attracted supporters and critics. Briefly discuss the arguments put forward by both sides. Explain how the WTO Organisation assists in managing world trade. Advantages and disadvantages of MNC’s: Advantages: †¢ MNC’s impact on host country: †¢ Capital Formation (money which comes into the country) †¢ Technology transfer †¢ Regional and sectoral development †¢ Internal Competition and Entrepreneurship Read MoreFeatures of International Contracts978 Words   |  4 Pages2. INTERNATIONAL CONTRACTS The international contract means it is the contract involving the foreign element i.e the contact with one or more national legal systems are been involved. International business comprises all commercial transactions i.e private, governmental, sales, investments, logistics, and transportation that take place between two or more regions, countries and nations beyond their political boundaries. It refers to all those business activities which involve cross border transactions

Marketing and Communications International Education

Question: 1. Identify and explain the marketing concept, the marketing mix and the components of the marketing communications mix. 2. Explain the relationship between the marketing environment, its impact upon organisational decision making and consumer behaviour. 3. Discuss the factors that determine competitive advantage within organisations 4. Explain key theories, concepts and models underpinning business communication to create effective communications. 5. Examine and discuss organisational issues and challenges that impact on the effectiveness of business communication through the use of pre-defined criteria to assist in improving communication within the organisation. 6. Demonstrate an application of concepts and techniques related to business communication processes used within the workplace. Answer: Introduction All profitable and non-profitable organization involve themselves with different audiences to chase their objectives of business and marketing. It is a management process, and this process is known as marketing communications. The involvement deals with a communication system which occurs between the staffs, employees and customers of a company. Communication process can be in the form of a message or social media. Examples of profitable organizations are TESCO, Walmart, Marks Spencer, etc. Examples of non-profitable organizations are OXFAM, Cancer Research UK, Royal Society, etc. In marketing process, communication is utilized as an integral portion of the various relationships that organizations share with customers. The organizations which are discussed in the examples are leading organizations. Apart from these, many small organizations also require and utilize communications in marketing for conveying the essence of their services and products as well as to involve their audien ces. These organizations have suppliers, retailers, value-added resellers, wholesalers, distributors and other retailers. They join so that they can achieve the goals and objectives of the company. Today, an increase in digital media and the internet aided the organization to communicate with their potential customers regarding selling of products and receiving feedback. It also improved communication system between suppliers, distributors, financiers, employees and communities of a particular organization. The marketing mix, concepts and its components In a marketing process of OXFAM, the essential fundamental elements include the concept of promotion, product, place, and price (Otubanjo, 2013). By another name, it is known as the 4 Ps of marketing. The 4 Ps of marketing help the marketing manager to develop successfully a strategy based on promotion and services of products to customers. Firstly, the product or merchandise is something which can be sold in the market, satisfying the customer needs and demands. Products can be in the form of goods or raw materials. In the case of places, the buyers look for places where they can find products. The place also gives ideas about the places of competitors. The price deals with the cost of products (Otubanjo, 2013). The promotion is the strategy behind advertising of product to target customers. The extended three factors of the marketing mix are people, process, and physical evidence. According to the formal one, all organizations are operated by general population such as employees, s taffs and Managing Director of the company. In processes, the conveyance of companys administration is completed with the client display so how the management is conveyed is at the end of the day part of what the shopper is paying for (Milanovic and Bucalina, 2014). In the case of physical evidence, almost all authorities integrate some physically related components irrespective of the possibility that the central part of what the purchaser is paying for is intangible. The communication mix is a term used for the promotion of the organizations products to target customers. The components of marketing communication mix includes: Advertising It deals with the promotion of services and products to public for its business growth. Promotion and Discount It is similar to advertising. The difference is that the products are sold at a discount price. Personal Selling It involves selling to products to public direct or direct marketing element. Public Relations It is also similar to advertising, but it includes mass media to communicate with the public (CirikoviĆ¡, 2014). Direct marketing It involves personal selling and sales promotion. Event Sponsorship It happens when an organization pays for activities like entertainment, sports or community activities. Marketing environment and its impact on consumer behavior and decision making of the organization In 1942, OXFAM was founded. It is an independent relief, development and campaigning organization. It works with others to overcome suffering and poverty of the world. It employed around 1070 people in the United Kingdom (Luck, 2010). The marketing procedure of OXFAM consists of outdoor advertising and TV, mailings as well as online advertising. These marketing methods were developed and set by Fundraising Standards Board (FRSB) and Advertising Standard Agency (ASA). They oversee a transparent and independent scheme of fundraising. As a charity organization, OXFAM facilitates fundraising which transmits into different strategies of marketing within various teams for promoting about the entertainment and supporting team of the organization (McGregor, 2015). It also uses campaigning procedures which allow them to inform people about the upcoming activities and methods such as demonstrating and petitioning. These raises awareness. Based on non-profitable organizations like OXFAM, the number of choices made by the consumers contains consideration and motivation. The consumer behavior of a non-profitable organization can be determined by the treatment of the organization towards the consumer. The company does not profit from them. Therefore, they trust the company which will help them regarding facilities provided to the needy peoples. For example, a boy is an orphan and suffering from poverty and lack of nutrition(McGregor, 2015). Therefore, it is the responsibility of these organizations to take care of the boy by providing adequate food, education and all the fundamental requirements of a normal lifestyle. Factors determining the competitive advantage of the organization Organizations such as OXFAM sustain and creates a competitive advantage to upgrade, improve as well as innovate their competitive advantages over time. The success based on competition market can be improved by moving early in each process and product generation. There are some factors which determine the competitive advantage (Kamat, 2012). It is based on Michael Porter known as Porters five factors, they are as follows: The power of suppliers It determines the capacity level of a supplier. There are some reasons for the power of supplier. Firstly, input cost about selling price of the product. Secondly, the supply industry must have a higher profit than buying industry. Threats of new entrants It refers to the threat of new competitors entering in the market with innovative products. The power of buyer It determines the purchasing strength of a customer. Here, customers can bargain the product price (IEEE Consumer Electronics Magazine - Call for articles - Winter issue 2012/2013: The impact of internet of things (IoT) on Consumer Electronics, 2012). Competitive rivalry - Here, the important part is the number and capability of the competitors. If competitors are more, then products are offered based on attractiveness and low price. Threats of substitution This factor depends on the customer. If the company supply an android phone in the market, people may outsource the product by substituting the Android version which is a threat to the enterprise. Concepts, models, key theories of communication in business The operation of an organization like OXFAM can be processed by effective communication. An effective communication includes four fundamental ingredients such as clear communication, concise and easily understood by the receiver, honest as well as complete communication. There are five steps are observed to determine an effective communication. The first step is about identifying the message in which it deals with the type of information required to be communicated and reasons behind that. The second step is about targeting the audience. The next one is deciding on time (Anvari and Atiyaye, 2014). The fourth step is determining the format which determines the best format for communication. The last step is communicating and reviewing which deals with the operation of communication and examining to see if it worked. The sender-receiver model Figure 1 Figure 1 represents a sender-receiver model based on the communication system. It is one of the famous simplest communication models from others. The sender sends a message or information to the end user, and the end user receives the information. In a sender-receiver model, the elements are: Message It is the output of encoding. A message contains data and information (Arhipova and Sergeeva, 2015). Encode Encoding is the process of translating ideas or thoughts into a form of language which can be understood by the receiver. For example, written English or spoken French. Noise During the communication process, something interferes with the understanding and sending of the message. It is called noise. Medium Medium is the way of sending a message. For example, telephonic way, through email and face-to-face conversation. Decode It is the process of translation of messages like information by the receiver from the medium into their thoughts. Impact of organizational challenges and issues on effective business communication There are many organizational problems and challenges in OXFAM, which highly impact on effective business communication. Sometimes problems occur during the operation of business. The problems occur due to the result of a poor communication system which takes place in the working environment of the business. The boss of the company may not receive crucial emails from the subordinates (Silbey, 2013). On the other hand, any order might not have shipped on time. This happens due to missed phone calls. As a result, customers do not receive products or services on time. There are three fundamental factors due to which communication problems arise such as the morality of the employee, lower efficiency and decreased innovation. Poor communication in a business like oral or written can barricade the efficiency of the organization such as OXFAM. It happens due to lower efficiency of the business. Effective communication skills play as a significant role in successfully completing any large or small projects. The improvement in communication can be increased if multiple employees team up to complete a large project. As a result, departmental skills can also be enhanced. The project of the company will be inefficient and slow if they do not implement precise practices in communication (Silbey, 2013). On the other hand, the morality of the employees means the motivation of the workers. If communication skills are poor, every employee will lack enthusiasm regarding working with their assignments. It will also demoralize the employees as they will be forced to sit and work out boring and dull presentation. As a result, it will lead to monotony and confusion. Other issues are problems in understanding language, per sonal issues, and lack of feedback as well as hiring new employees. Techniques and concepts of improvement of business communication process The problems based on business communication process can be resolved by improving the communication skills of employees, staffs, managers and customers of that company. First of all, listening is very crucial in the communication process. It is important for a listener to focus entirely on the body language, nonverbal cues, and tone of voice of the speaker. Secondly, paying attention to nonverbal signals also improves communication skills. This awareness can aid a person to connect with others and to express itself what he or she means. It also helps to navigate challenging situations and aids in building a better relationship. The next one is checking the stress which helps a person to stay calm under extreme pressure. All these improvements act as a catalyst for improving communication skills in non-profitable business since this type of business has excessive work pressure. Moreover, meeting different persons develops communication skills. In this technique, conversations can be in the form of telephonic way, e-mail or by face-to-face. For example, the manager of OXFAM arranges a regular meeting with the employees to discuss the work progression and development of the companys infrastructure. The discussions also include the rules and regulations regarding removing poverty. This lead to the increase in the relation to the employees, staff and managers with the customers. Another technique includes delivering promises to the customers and creating a team project. The delivery of a promise to a client and fulfilling them establishes a trust and improves the relationship between the company and the customers. Apart from the promises made to the customers, building a team project also tightens the communication system within the organization. If the manager makes a team with some employees to do a particular project which helps them to finish the project on time with less effort. Conclusion In the period of increasing market value of marketing and communication system, this report is based on the improvement of marketing strategies and techniques of OXFAM. This report is mainly concerned with the communication procedures and its growth so as to improve the market for a non-profitable organization. Today, OXFAM started recruiting executives for marketing and communication to join OXFAM unwrapped team. It is the team which includes charity gift scheme and selling gifts such as famous OXFAM goat. Promotion Story Board The storyboard is based on the promotional mix, theory and decision process of a non-profitable organization. The product can be selected by the following factors such as the type of product, use of product, product complexity, and type of market, purchase quantity and frequency, an available fund for market promotion, the size of the market as well as stages of product life cycle. It is crucial to know the type of product before promoting the product in the market. The product can be classified into many groups. They are branded and non-branded products, necessary products, new or luxury products, etc. It is recommended for the non-profitable organization to promote non-branded, necessary products. Non-branded products are not at all very costly. The organization should look at the use of the product. The use of the product can be a consumable and necessary product or industrial product. Therefore, it is clear that the non-profitable organization should promote the consumable and ne cessary product. Personal selling is good for complex and innovative products because personal selling requires personal explanation and observation. The organization should also look sat purchase quantity and frequency of the product. Another factor is the availability of funds which can be collected by two methods. The first one is advertising via radio, televisions, magazines and newspapers which are costly, and the next one is personal selling which is comparatively cheaper. All non-profitable organization must apply multi-attribute choice theory so that they can use different strategies for various types of decisions. The particular choice was made so that during the market crisis, they can go through various strategies for the market development. References Anvari, R. and Atiyaye, D. (2014). Determinants of Effective Communication among Undergraduate Students. International Education Studies, 7(9). Arhipova, S. and Sergeeva, O. (2015). Features of the Information and Communication Technology Application by the Subjects of Special Education. International Education Studies, 8(6). Cirikovi, E. (2014). Marketing Mix in Tourism. AJIS. IEEE Consumer Electronics Magazine - Call for articles - Winter issue 2012/2013: The impact of internet of things (IoT) on Consumer Electronics. (2012). IEEE Consumer Electron. Mag., 1(2), pp.13-13. Kamat, S. (2012). Time to Market: Handheld Consumer Electronics Devices and Its Impact on Software Quality. IEEE Consumer Electron. Mag., 1(4), pp.40-46. Luck, D. (2010). Assessing the marketing environment. Oxford: Butterworth-Heinemann. McGregor, S. (2015). Framing consumer education conceptual innovations as consumer activism. International Journal of Consumer Studies, 40(1), pp.35-47. Milanovic, V. and Bucalina, A. (2014). The development of the 'customer lifetime value' concept. Marketing, 45(2), pp.113-130. Otubanjo, O. (2013). The Extended Corporate Identity Mix. IJMS, 5(1). Silbey, S. (2013). Organizational challenges to regulatory enforcement and compliance. Los Angeles: SAGE.